New York — Lisbon — Barcelona — Milan

We Don't
Just Consult.
We Still
Operate.

We work with luxury brands, global F&B companies, and hospitality operators who need to build food experiences that represent their brand — and scale them. One partner for culinary direction, format creation, activation, and everything in between.

Start the Conversation Who We Work With →
20+ Years in
F&B Operations
3K+ Meals Per
Day at Peak
4 Global
Offices
3 Proprietary
Brands
Who We Work With
01

The Global Brand

You manage a global brand portfolio with F&B products that need to perform in foodservice — and no internal team that speaks the language of professional kitchens.

We become your culinary infrastructure. Foodservice entry, trade demo, product translation — we put your product in front of professional kitchens and make it matter.

02

The Experience Agency

You hold the brand contract and deliver the events. Every time, food is a problem solved from scratch — a different brief, a different market, a different caterer. The culinary side is always the hardest piece to get right.

We step in upstream, before the catering call. We build the food concept, define the vision, then source and scale the right catering partner for the format and market. One culinary partner for every event, every brand, every client — and you never start from zero again.

03

The Food Brand

Your product is exceptional. Your presence in market is not yet. You need chef relationships, demo capability, and someone who can build the culinary infrastructure your sales team is missing.

We act as your culinary arm on the ground — representation, demo team, chef network, and sales support built to move your product.

04

The Luxury Brand

You are a luxury, fashion, or design brand that understands the most powerful customer moment is in person — and that food is becoming the emotional infrastructure of high-end experience.

We design and operate the food experience that turns a brand moment into a memory. The table is where your customers remember you differently.

05

The Hospitality Group

You have the brand, multiple locations, chefs, and staff in place. The operation runs. What’s missing is the master culinary vision — the creative intelligence that ties it all together and gives your food program the same distinction as everything else you’ve built.

We bring the creative direction and culinary intelligence — without disrupting what already works.

Case History

Engagements where the brief was real, the stakes were high, and the result had to be right.

Casa I Wonder Hospitality — Culinary Direction

Casa I Wonder

Hospitality experience and culinary direction for a cultural hub serving filmmakers, press, and institutions at the Venice Film Festival. 13 days. 40+ events. 3,000 guests. Back for Sundance, Cannes, and Venice 2026.

13 days · 3,000 guests · 40+ events
Next: Sundance 2026 · Cannes 2026 · Venice 2026
Casa Ferrari Pebble Beach Hospitality — Culinary Direction

Casa Ferrari — Pebble Beach

Seven years curating culinary direction and food formats for Casa Ferrari at Pebble Beach. Breakfast through dinner, cocktail parties, sit-down service, food entertainment. The relationship speaks for itself.

3 days · 500+ guests/day · Multi-service format
Partner since 2018
UNCA Awards Gala 2025 Institutional — Culinary Direction

UNCA Awards Gala 2025

Selected by the United Nations Correspondents Association to design and lead the culinary experience for the 29th UNCA Awards Gala — the official celebration of the UN’s 80th anniversary. Held at UN Headquarters, in the Delegates Lounge and the historic Flag Corridor.

UN Headquarters, New York · December 2025
Honorees: Javier Bardem · Massimo Bottura
Ferrari Purosangue Launch Product Launch — Full Production

Ferrari Purosangue

Ten private dinners in New York City, each curated around the unveiling of the Purosangue for Ferrari’s top dealers and clients. Cocktail reception, sit-down dinner, after-party. Full F&B direction, menu creation, staffing, and production. One vehicle. One experience. Repeated perfectly, ten times. Format scalable globally.

10 events · New York City · 2024
Full production — reception through after-party
Ferrari Daytona SP3 Product Launch — Full Production

Ferrari Daytona SP3

A series of private events for the delivery of Ferrari’s most exclusive cars. Each dinner was entirely unique — the F&B experience tailored to match that specific car: colour palette, ingredients, mood, and table design. No two events alike. Cocktail reception, sit-down dinner, after-party. Full production.

~10 events · New York City · 2024–25
Each event bespoke — matched to the car & client
Ferrari F1 Miami Culinary Direction — F1 Hospitality

Ferrari F1 Miami

Culinary direction for Ferrari’s F1 Miami hospitality. 500+ guests per day across three days. Action stations spanning multiple cuisines, full-day catering coordination with local teams, SOP development, staff training, and curated food partner integrations — all engineered to match Ferrari’s hospitality standards.

500+ guests/day · 3 days · Miami · 2022–23
Culinary direction — SOPs, training & food partners
Parmigiano Reggiano Brand Partnership — Culinary Direction

Parmigiano Reggiano

Appointed Culinary Director for the Parmigiano Reggiano Consortium in North America. Culinary storytelling, product integration, chef collaborations, and brand representation across the US market — bringing the world’s most protected cheese to the American table.

North America · Ongoing
Pastificio Felicetti Brand Partnership — Culinary Direction

Pastificio Felicetti

Culinary Director for Pastificio Felicetti in the United States. Menu development, product integration, and chef-facing representation for one of Italy’s most respected pasta producers — making Felicetti the pasta of reference for Italian cuisine in America.

Global · Ongoing
How We Work

Strategy. Operations. Branding.

We act as culinary director, format creator, and activation partner for luxury brands, global food companies, and hospitality operators. When a brand needs food expertise they don't have to manage, they come to us.

01

Culinary Direction

Your brand needs a culinary voice — consistent across markets, formats, and partners. We act as your external culinary director: menu development, food positioning, and creative direction aligned with who you are.

02

Food Format & Activation

You're launching a product, activating at an event, or entering a new market and need the food experience to represent you in the room. We design and operate the format — then scale it through our network of operators and caterers so you don't rebuild from scratch every time.

03

R&D & Product Development

You have a concept. We take it from brief to shelf-ready — designing, testing, and validating food products built to sell and scale, not just taste good in a test kitchen.

04

Training & Sales Force Support

Your sales team knows the product. We translate it into culinary language — training teams, building tools, and creating the demos and formats that move product at trade shows, retail, and hospitality accounts.

05

Operational Systems

You're scaling and the gaps are showing. We design the SOPs, team structure, and execution roadmaps that make profitable operations repeatable — before growth exposes the weaknesses.

06

Launch & Venture Support

Opening something new or entering a new market. We're on the ground through the full launch — from pre-opening to stable operation. We don't hand over a deck and leave.

The Work

The Ventures

Brands we built, own, and still run. Two decades of operating real businesses is what makes us a different kind of advisor.

Piccolo Cafe Fast Casual

Piccolo Cafe

Born in Italy in 1938, brought to New York City by Michele Casadei Massari and Alberto Ghezzi. Fresh-roasted Italian espresso, panini, and gelato — fast casual done with craft. Four NYC locations, a citywide catering operation, 3,000+ meals at daily peak. Built from a single street market stall. A decade of operation.

3,000+ meals served daily
4 NYC locations · Est. 2008
Lucciola Fine Dining

Lucciola

An intimate 24-seat fine dining restaurant on the Upper West Side of Manhattan. Tasting menu only, with a private wine club. Helmed by Chef Michele Casadei Massari, Lucciola earned recognition as one of the best Italian restaurants in New York City. Still open, still operating.

Best Restaurant NYC · Private Wine Club
Two Glasses Wine Spectator · Three Forks Gambero Rosso
Est. 2017
MCM CPG — Launching 2026

MCM

Born from friendship. Michele brings the fire — creative, self-taught, unafraid to break tradition. Alberto brings the balance — analytical, grounded, obsessed with simplicity. Together they made MCM: a collection of sauces born from laughter, long nights, and honest ingredients pushed to their limit. Pasta, rice, toast, pizza, noodles — or cultural rebellion on a spoon. Each jar carries a quote, an emotion, a moment.

"Think less, eat better, live freer."
CPG · Launching 2026 · Premium Italian
They Trust the Work

Our Clients

Michele Casadei Massari
The Mogame Principle

An Idea Is Worth Nothing Until It's on the Plate.

Mogame was founded on one conviction: execution is the only thing that gives an idea value.

Twenty years building from the ground up — from the first Piccolo Cafe on a New York street market to an award-winning fine dining room, from a CPG launch to culinary direction at luxury brands and main global events. We don't design from a distance. We build, open, operate, and scale.

That experience — unfiltered, still active — is what we bring to every client.

Michele Casadei Massari Founder, CEO & Chief Innovation Officer
The Record

Two Decades. No Shortcuts.

2008–2014

Built From Nothing

One stall at a New York street market. No investors, no safety net — just the conviction that Italian food done correctly would find its audience. It did. One street market became one brick-and-mortar, then four, generating 3,000+ meals a day at peak. Then a catering operation.

2015–2021

Earned the Room

The calls started coming from outside. Parmigiano Reggiano, Ferrari, Felicetti — brands with reputations to protect, who needed someone with real credentials in the room. Lucciola opened in 2017: 24 seats, tasting menu only, recognised as one of the best Italian restaurants in New York City.

2022–Present

Deployed at Scale

The work is now institutional. Ferrari. The UNCA Awards Gala at United Nations Headquarters. Casa I Wonder at Venice, Sundance, and Cannes. PepsiCo and Felicetti global positions. We still run our own restaurant and still take the early call from someone building something serious. That hasn’t changed.

The Principals

The People Behind the Work

Executive Leadership
Danilo Casadei Massari

Danilo Casadei Massari

Chairman & President of the Board

Pharmaceutical executive and serial entrepreneur. Former senior leadership at Fidia and Madaus. Founded CM&D Pharma, acquired by Nestlé Health Science. Joined Mogame in 2018 as Chairman. Currently Founder and Chairman of Nemysis Ltd.

LinkedIn
Michele Casadei Massari

Michele Casadei Massari

Founder, CEO & Chief Innovation Officer

Chef, operator, and culinary ambassador. Two decades building Italian food culture in New York — from street markets to award-winning fine dining. Culinary Director for Ferrari (North America), Felicetti Pasta (Global), and Consorzio Parmigiano Reggiano (North America). Consultant for Food Innovation at PepsiCo (Global). Still in the kitchen.

michelecasadeimassari.com LinkedIn
Alberto Ghezzi

Alberto Ghezzi

Co-Founder, COO & CFO

Food operator with two decades of experience. Former professional athlete with a background in high-performance sport and team management. Co-founder of Mogame and Lucciola. Runs strategy, operations, and finance across all global entities. Deep focus on sustainable and scalable business models, and a strong drive for early-stage ventures.

LinkedIn
Key Team
Our Network

Strategic Partners

We don't work alone. Mogame brings together a curated network of top-tier professionals — each a leader in their field — so every client gets a single point of accountability and a full team of specialists behind it.

Eugenio Perrier
01

Eugenio Perrier

Brand Strategy · Marketing

25+ years building food brands at global scale. Mentor at leading innovation accelerators and advisory board member across early-stage F&B ventures. US Advisor for Consorzio del Parmigiano Reggiano. Member of the Accademia Italiana della Cucina since 2001.

  • Global CMO — Sabra Dipping Co
  • VP Marketing Americas — Barilla
  • Global Marketing Director — Wasabröd
New York
LinkedIn
Giulia Perovich
02

Giulia Perovich

PR & Strategic Communication Advisor

8 years in entertainment marketing across Europe — Sony BMG, Warner, Sugar Music. Moved to New York in 2015, built the digital and influencer marketing operations for a leading European comms group's US branch. Founded Arnald NYC in 2022: PR and communications for restaurants and hospitality brands that mean business.

  • Founder — Arnald NYC
  • Account Manager — Hall PR
New York
LinkedIn
Matteo Braghetta
03

Matteo Braghetta

Google Ads · SEM

Proven expertise in Google Ads campaign optimisation built to maximise ROI. Advanced strategies, precise targeting, and data-driven insights that stay ahead of algorithm changes — so clients get results, not guesswork.

Italy
LinkedIn
Paolo Montanaro
04

Paolo Montanaro

Food Innovation · CPG

Second-generation CEO of Tartuflanghe, the Piedmont truffle company his parents founded in 1975. A food technologist by training, Paolo has led the brand since 1996 — expanding from a family laboratory in Alba to an international network of Michelin-starred destinations. The man who brought truffle season to every season.

  • CEO — Tartuflanghe
Alba, Italy
Dan Crowther
05

Dan Crowther

Beverage & Hospitality Marketing

Managing Director of Hedonist Creative — an award-nominated brand agency built for the hospitality industry. Bold strategies, standout activations, and content that moves product, for clients including Carlsberg, Glenmorangie, and PepsiCo.

  • Managing Director — Hedonist Creative
United Kingdom
LinkedIn
Valentina Greggi
06

Valentina Greggi

Project Manager · Events & Experiences

Director of Canossa Lifestyle, the events division of Canossa Events. From intimate private gatherings to large-scale corporate celebrations — built on a career working alongside Michelin-starred chefs and a team that spans four continents. Every detail considered, every moment designed to last.

  • Director — Canossa Lifestyle
Italy
LinkedIn

Our partner network is selective by design. Every collaboration is built on shared standards of quality, reliability, and client commitment.

Next Step

If You’re Building Something Serious, Let’s Talk.

A single conversation — 30 minutes, no deck, no pitch. You tell us what you’re building and where the gap is. We tell you honestly whether we’re the right fit and what working together looks like.

You’re a brand with a food brief

Culinary direction, market representation, format creation, or activation. You need a partner who has actually run the operation.

Start the conversation →
You’re an agency or event partner

You have the brand contract and the event mandate. You need a culinary partner upstream — concept, vision, sourcing — so you never start from zero again.

Tell us what you’re building →
You’re evaluating an investment

You’re looking at an F&B asset and need expert operational perspective, or you’re backing a venture that needs a serious build partner.

Request a briefing →